I have met plenty of astute homeowners, who are perfectly adept at managing their personal finances and balancing the books when it comes to household bills. This is logical since this is a generation of people who are more attentive to paperwork than my own ever were.
A spanner is thrown in the works when businesses they are forced to deal with insist that the technology they invest in is inevitably better for everyone, but this is simply not true.
Banks how become few and far between, and the ones that do exist are less desk focused. Gone are the days when banks wanted you to feel welcome and offered you a drink and a chair. Visit a bank and you’re likely to be ushered to a machine and given a covert lesson in the exact technology you sought to avoid. Banks are a hand-holding experience, where staff dutifully place their own heads on the chopper and smile their way through the exercise of putting themselves out of a job, all while charged with the task of customer retention – with their bosses hoping you won’t become frustrated with the process and leave.
As humans, we simply do not have a brain eager to store information we access infrequently, and this gets worse as we get older. The banks can train us in the use of their machines but if we only visit quarterly, then you can be sure that each visit will be treated as a new by the brain. It’s just the way we are, and that will not change because a bank wishes it so.
The convenient aversion to cash has been aided by coronavirus. As someone who was required to deal with cash in a former life I understand why a cashless society is beneficial for the business, but for some it spells misery and isolation.
With each passing generation, companies edge closer to the nirvana that is the elderly customer who was raised on technology, but in the meantime companies should be held accountable and loyal to the generation who helped make their company the success it is, but now find themselves a victim of fast paced evolution.
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